— The Adriatic Restaurant & Bar
Restaurant Marketing Case Study
The Adriatic Restaurant and Bar is a Italian and Mediterranean eatery that caters to upscale tourists and locals in the historic city of Salem Massachusetts. They came to us at first to update their dated website, and add e-commerce functionality including the ability to sell gift certificates and allow the wait staff to redeem them off of phones with QR codes.
From that point, we completly redesigned their website and conducted an audit of their local SEO presence. In such a tourist heavy city such as Salem, which draws massive crowds from Boston and beyond, they knew it was critical to be found in the local 3 pack and organically for a number of different search terms, in order to increase their online reservations, and sales.
After conducting a link building and off-site content marketing campagin, as well as optimizing their onsite and GMB listing, the Adriatic now ranks for many of the most competitive terms in Salem, MA area including the term “restaurant” itself, “Italian Restaurant” and “Mediterranean Restaurant”
The Local SEO Results Speak for themselves
The best way to see the results is to take a look at what happens when someone is in Salem, MA on their cell phone and searches for either, “restaurant” “Italian restaurant” or “Mediterranean restaurant”. Click on these images to see the result of each search
— The Challenge
Challenge & Solution
Through a combination of optimization of titles, descritpions, geo-tagging images and other onsite factors in addition to building links from authority sites, press releases and citation building, the Adriatic’s website and GMB listing now ranks at the top of most competitive searches with a proximity to Salem, and the near by towns.
To get a clearer understanding of the results, you can see a report just taken in January, 2021 showing the local 3 pack as well as organic rankings for the website, where many terms actually rank more than once on the 1st page.
Not only have we been able to help get more bodies in the door, increase reservations and brand recognition, but the functionality coupled with search and social marketing has led to increased revenues that would not have been realized without the online gift card program.
Since the inception of the websites ability to sell gift cards back in 2018, over 300 gift cards totaling revenue in excess of $30,000 has been generated with through SEO, Facebook ads, and other lead nurturing and marketing.
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